Hi, nice to meet you!

I’m a Creative Director who turns complexity into clarity and clarity into something people feel and act on.

I help brands build campaigns that earn cultural relevance, activations that create real-world impact, and AI-powered brand systems that work at scale.

I’ve been working with AI since 2015 and I’m an optimist, which helps.

First Cognitive Dress

IBM – Activation, Film, Print & Social

Daybreaker + AI

IBM – Activation, Digital & Social

OUTAGE

IBM – Take Action Film, Website & Social

AI Work

Fashion, Architecture, Entertainment & Music

Smart Loves Problems

IBM – TV, DOOH, PRINT & SOCIAL

Simple Switch

Philips – Website, Social

Aurea TV

Philips – Film, Website & Social

Support Group for Bots

IBM – Digital, Social

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Allergy Insights

Weather Channel – Film, App & Social

Pop-Up Transit System

IBM – Website, DOOH, Print & Social

Watson + Gaudi

IBM – Activation, Data Display, Film & Social

Benefit Auction

Zwirner Gallery – Exhibition, Auction

Hidden Portraits

IBM – Activation, Website & Social

OUTTHINK

IBM – Website, Digital, Social & Print

Art with Watson

IBM – Sculpture, Animation & Print

Man with Machine

IBM – Print, Animation & Social