I’m a Creative Director and AI innovation leader at the intersection of brand experience, storytelling, and AI. I specialize in building social-first campaigns, activations and AI platforms, that translate a brand’s values into experiences that connect, inspire, and differentiate.
Across continents and markets, I’ve led creative work for brands like IBM, Philips, Mondelēz, L’Oréal, Walmart, Mercedes-Benz, Diageo, NBC Universal, T-Mobile, and Sony PlayStation, earning more than 100 international awards, including Gold Cannes Lions, The One Show, Clios, Effies, and Fast Company’s Innovation by Design Award.
At the heart of everything I do is a simple belief: building an authentic, emotional connection with a targeted audience through a message or experience that aligns with the brand's core values and inspires people to take action.
