A Simple Switch –
The Power of One
Saving the world by switching a light bulb? How do you get consumers to switch from incandescent light bulbs to energy saving ones?
Switching a bulb doesn't sound like much, but when you get social networks involved the exponential impact is impressive.
We created the multi-channel SIMPLE SWITCH program, that lets the user dramatically visualize the impact one can have on the environment, for doing something as simple as switching a regular incandescent light bulb to an energy-saving Philips CFL light bulb.
A Simple Switch – The Power of One
Simple Switch Landing page
