Outthink

How do you promote the competitive advantage that AI has in the disruptive world of business? How can it be used and draw meaning from?

To help make sense of this data, the programmable computers of the past are giving way to cognitive systems like IBM Watson. In 2015 Watson is taking us to a new era: the cognitive era. With Watson, we can outthink our biggest challenges.

In this new creative platform, IBM highlights businesses that already started to become a cognitive business, through a series of weekly stories in leading publications, TV, online and social media,