Seduction by Light –
Philips Aurea TV

How do you make a new Philips TV, that uses light to enhance the action on screen, stand out to a hybrid audience?

We promoted the TV like an exclusive fashion brand and Wong Kar-Wai was commissioned to create an original film that demonstrates Aurea’s revolutionary lighting effects on screen. The spy thriller was shown in Paris boutiques on Philips Aurea televisions.

Online viewers could experience the “Aurea Effect” demonstrated through a proprietary technology that recreated the television’s lighting effects on screen.

The website was scored like a film and a non-linear original symphony would follow the visitor through their choices on the website.

 
 


Philips Aurea – Senses Seduced

 
 
 

AUREA Landing Page

 
 


Wong Kar Wei – There's Only One Sun

 

I was one of the creative leads on this project and directed the digital experience from initial concept to final execution.
Won Kar-Wai: Director of short movie, Vincent Peters: Photography, Mark Slater: Score