AI Work

Currently, I use AI to create targeted brand experiences, accelerate innovation, and push its limits through experimentation.

 
 

Radiant Collision
AI generated Music Video (01:50)

 
 

AI Experiments

My R&D approach focuses on exploring emerging AI technologies to pioneer new creative possibilities and design experiences that inspire and connect.

 
 

I created and directed Radiant Collision. It’s an AI-generated music video blending generative soundscapes, fashion, dance, and storytelling.

These AI experiments are solely for research purposes and not intended for commercial use.

 
 

AI Tools:

Chat GPT

Midjourney

Runway

Suno




 

The Cognitive Dress made its debut at the Met Gala and was able to change and react to real-time social media conversations around it.

 
 

Fashion + AI

The Cognitive Dress made its debut at the Met Gala and is the world’s first garment that can be talked to and be transformed by human interaction with the help of AI.

The LED lights embroidered into the flowers on the dress are connected to the IBM Watson tone analyzer service, which translated what fans were saying about the Met Gala on social, and changed the color of the dress according to the underlying emotions. This data is sent into a small microcomputer, hidden inside the dress, which causes the LED lights to shift color.

IBM AI Tools:

Tone Analyzer

Color Theory Tool

 
 

The dance floor is being powered by the collective social sentiment of the community.

 
 

Entertainment + AI

Daybreaker utilized AI to personalize event experiences for participants based on their personalities and to inspire the event's culinary and musical elements.

Attendees could voluntarily share their social information during registration on an IBM-owned page, allowing Watson's Personality Insights service to analyze their text and curate event tracks, assign category colors, suggest fitness classes, and provide original Watson BEAT music.

A responsive floor at the event reflected aggregated Personality Insights analyses, translating shapes and colors based on attendees' social media profiles or survey responses.

Simultaneously, Watson's Tone Analyzer processed social conversation with specific keywords like ‘goodmorning’ , ’riseandshine’ etc, determining sentiment reflected in the color of Daybreaker's rising sun installation.

Special menu creations by AI were also served at the event.

IBM AI Tools:

Personality Insights

Tone Analyzer

Watson BEAT

Chef Watson

 
 

In the context of Mobile World Congress, the sculpture helps visitors envisage how AI can be used to invent and explore new frontiers.

 
 

Architecture + AI

By analyzing thousands of images, literary works, articles, and music related to Gaudi and Barcelona, IBM’s Watson became an expert, seamlessly integrating diverse mediums to help the team in understanding a century of inspiration and re-inspiring the design process.

The sculpture, responsive to social sentiment, utilizes the IBM Watson Tone Analyzer API to identify and reflect the sentiment through three funnels representing distinct topics.

  • One funnel addresses how open people are to AI at Mobile World Congress. The openness score for each tweet related to AI will drive the ring height

  • The second funnel contains three rings that react to Watson’s confidence level in how open people are to the top 3 trending topics of the moment

  • The third funnel addresses the collective buzz of the event. Each ring represents a personality trait (Passion, Joy, Excitement, Curiosity & Encouragement) and confidence scores drive the ring height

IBM AI Tools:

Visual Recognition

Alchemy Language

Tone Analyzer