Pop-Up Transit System

How can you increase awareness of IBM outside of Mobile World Congress in Barcelona for conference attendees?

For the Mobile World Congress in Barcelona we created the world’s first pop-up transit system, that brought people to the event and brought the event to people, all over the city, all over the world.

 
 


The Making of The Pop-Up Transit System

 
 
 
 

Real-time transportation and real-time content

We provided attendees with real-time insights from the conference, enabled by a virtual newsroom that used a Content Management System built from scratch for the event.

This content consisted of pre-canned and live event news, quotes, datagrams, videos and photos as well as trending topics and Tweets, all pushed to multiple channels, including the MWC microsite as well as the dynamic LED kiosks stationed at pop-up bus stops.

 
 
 
 
 
 
 
 

Custom designed luxury tour buses brought attendees to and from the events during the day and to popular nightlife areas in the evening.

Each smart bus allowed for up the second location information that was pushed to the microsite, twitter feed and bus stops at the same time.  

 
 
 
 
 
 

I was one of the lead creatives on the project and created & directed the branding, design and animation of the Pop-Up Transit System.