Watson + Gaudi
How can you create an unparalleled experience at Mobile World Congress, allowing attendees to interact with AI first-hand to help them reinvent their organizations?
As part of the “Create with Watson” campaign, we challenged Watson to enhance the creativity of one of the best artists of all time, Antoni Gaudi.
Finding inspiration in data about this iconic architect, Watson uncovered unexpected materials, shapes and colors, which informed the look & feel of an installation that was hanging over the main IBM booth space.
The sculpture interacted with visitors by changing its shape in real-time, in response to sentiments from trending topics at Mobile World Congress.
Overall it demonstrated to global business leaders how AI can derive meaning and insights from unstructured data, highlighting its capacity to inform better decision-making across diverse industries.
The Making of Watson + Gaudi
Watson + Gaudi – Teaser :30
Results:
40 million digital impressions
281% increase of traffic to IBM landing page
86% positive social sentiment
“In the context of Mobile World Congress, the sculpture helps visitors envisage how AI can be used to invent and explore new frontiers.”
